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Meet our team
Expert team committed to excellence
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands full by participating in the development of rebar solutions, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Mich loves taking on challenges. With his multi-year experience as Commercial Director in the construction industry, Mich has helped the company to get where it is today. Mich is among the best minds.
Aline Turner
Chief Technical Officer
Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house engineers and looks after the community of thousands of construction professionals.
Iris Joe
Chief Financial Officer
With extensive industry knowledge, Iris ensures our rebar products meet the highest standards. Her commitment to quality and efficiency drives our mission to provide superior reinforcement solutions for construction projects.